SOCIAL MEDIA PLAN FOR FRANCHISEES

➢ Management of 2 social media platforms (ex. Facebook and Instagram)
➢ Custom postings Mondays, Wednesdays, Fridays
➢ A mix of posts designed to educate, entertain, and engage target audience
➢ Social media posts that convey brand persona and voice
➢ Responding to all comments and brand mentions within 24 hours
➢ Engaging with followers and target audience

Dolce Barista cafe’s social media marketing package will aim to establish a social media
following for eGamesCafe’s first location utilizing a dedicated Facebook Business page
and Instagram account.

Social media postings will convey eGamesCafe offerings including sweet and meal muffins from Mighty Muffins & Meals,

different flavors of Yaneli’s Yogurt, and available espresso based offerings.

An aggressive Facebook and Instagram paid advertising campaign will serve to increase Facebook page likes for this newly
established Facebook page while also delivering geotargeted advertisements within a 5
mile radius of eGamesCafe’s location.

Geotargeted advertisements will promote eGamesCafe shop coupons in order to drive interest and foot traffic to this new location.